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How Australians use Smartphones and Tablets
The AIMIA Mobile Industry Group has released the 9th edition of their annual survey looking at how Australians use their mobile phones. The AIMIA Mobile Phone Lifestyle Index is available for...
View ArticleMobile Advertising. Keep Up, Stay Flexible.
According to Frost & Sullivan the Australian online advertising market grew 16% in 2013, reaching $3.74 billion. Significantly outperforming the overall market last year were mobile advertising...
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ACMA says mobility is all consuming for Australians
ACMA has released its annual report into the communications and media market in Australia. The report provides insights into Australia’s rapidly changing communications and media market. The...
View Article22 Fast Facts from Recent Aussie Mobile News
Here are 22 fast facts about Australian online, mobile and tablet usage that we’ve come across in recent months. You can access this data and more in the Research panel on the Haptic Generation blog...
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Smartphone and Tablet Usage Data for New Zealand
Smartphone and Tablet usage is booming in New Zealand as data from these recent surveys can confirm. Frost & Sullivan New Zealand Mobile Device Usage Report 2013 According to Frost & Sullivan,...
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Australian Smartphone Usage Still Early Days
According to preliminary data shared by Nielsen, Australians are spending a lot less time on smartphones and tablets than their counterparts in the U.S. and Europe. Given Australia’s comparatively...
View Article12 Fast Facts that Define the Potential of the Australian Mobile Market
We see a lot of information about global mobile usage, trends and advertising spend and it can be difficult to separate out what’s relevant here in Australia. So we’ve saved you the trouble. In a...
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5 Top Reports To Build Your Smartphone & Tablet Business Case
I am often asked to find data to support marketing goals or create business cases. Requests come thick and fast for statistics and charts illustrating smartphone & tablet penetration, device usage...
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Mobile Mums Data Tells Strong Mobile Retail Story
A flurry of global and local research studies are reporting on the propensity of mums to use their smartphone and tablet devices for shopping related activities. Overwhelmingly, the data supports...
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